How Mobile Market Research Can Influence the Research Industry

The sole business of ON THE GO RESEARCH has been building up an independent all mobile strategy. That has implied addressing both ends of the mobile market research condition: making survey software that takes advantage of the immeasurable registering force and multimedia capacities of today's mobile phones, and building up a demographically various board whose people remain engaged because display and execution are custom-fitted to the gadgets that have turned into a fifth appendage.

An all-mobile approach that uses the best technology and best practices can rejuvenate the survey handling process at each and every step, from panel enlistment to information return.

Recruitment turns out to be quick and effective. With every single mobile, panelists get a "push" alert – an instant message, that there is a review to take. This takes care of an innate issue of online surveys' standard email notification – they are not entirely obvious or disregard. For selecting Millennial, who opt for messaging over email, the crevice in viability between messaged pushes and email notification turns out to be more prominent.

A typical misconception about mobile market research is that they are effectively dropped when the respondent can't get a sufficient signal to speed the survey along, or can't access any Wi-Fi signal. With cutting edge mobile research there is no such issue. Panelists agree to accept surveys by downloading a "local" application that loads the entire sequences of questions in a flash into their mobile phones – including images and Audio/Video content. This allows respondents to answer while they are disconnected from network – no mobile network or Wi-Fi required, and no disappointment from slow loading or dropped internet connections that can transform non-local mobile survey taking into dissatisfaction. With a local application, there is also no longer a need to confine LOI to five minutes on mobile because of connection issues.